Dealer WebMaster -> Dealer Solutions
Like most drivers we all dislike waiting in traffic but drawing “traffic” to your website through creative search engine marketing is a great thing that we can all appreciate. Before we start developing your website we take time to sit down with you and understand your business goals, practices, and needs. Then we are off partnering with you in creating your own dynamic website.
Solution Options
The Look
Animation & multimedia
Implement Flash intro pages, animated GIF images, Dynamic HTML, and audio & video that lead buyers to “call to action.” Most importantly, making the product or service the "hero" of the site
The Feel
Ease of Navigation
Pages have clear headers and simple text content accompanied with appropriate color and imagery
The Organization
About Us
Summary of company background and links to affiliates
Contact Us
List of hours of operation, location map and an automatic email form (a helpful CRM component)
New Online Inventory
Area includes showroom and inventory by make, model and body
Pre-owned Inventory
Section includes pre-owned vehicle with window stickers and inventory by make, model, year, type of transmission and price range
Fleet
Consists of business vehicles and Limos available for sale accompanied by commercial incentives and commercial credit application
Service
Area includes mechanical services offered as well as service hours for vehicles
Parts
Area for part specification and department hours
Finance
Page includes a secured online credit application, Kelly Blue Book guide for trade-in and retail
Automotive Industry Internet Statistics
Statistics about consumer car buying habits that highlights internet car buying sales along with dealership statistics The Behind the Scene
Fast webpage downloads
Search engine optimization
Up-to-Date Inventory Listings
Selective employees have access to make modifications to the inventory listings
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