SOURCiS / Dealer Webmaster just launched new and improved Website for Napa Ford Lincoln Mercury. Napa Ford Lincoln Mercury - NapaFord.com is Napa County's Premier New and Used Cars, Trucks, SUVs and Crossovers Dealership. The new website has a more up-to-date design and an improved structure. The renovation has been implemented by SOURCiS / Dealer Webmaster. read more

Dealer Webmaster just introduced an online specials Ad website for Elk Grove Ford & Great Valley Chrysler Jeep Mazda Isuzu Auto Dealers SacramentoCarAds.com. SacramentoCarAds.com has daily pre-owned vehcile specials from large inventory of 2 dealers in Sacramento Area. Visit SacramentoCarAds.com for your perfect vehicle from huge selection of cars, trucks, minivans, crossovers and SUVs - best deals in Sacramento, Elk Grove, Folsom, Rocklin, Davis and Stockton.

Dealer Webmaster just introduced an online specials Ad website for Napa Valley California Auto Dealers NapaCarAds.com. NapaCarAds.com has daily pre-owned vehcile specials from large inventory of 4 dealers in Napa. Visit NapaCarAds.com for your perfect vehicle from huge selection of cars, trucks, minivans and SUVs - best deals in Napa and Wine Country.

Dealer Webmaster just introduced a new virtual online Auto Mall for Napa Valley California Auto Dealers NapaCarDealers.com. The website is visually inviting, user-friendly and easy-to-navigate and contains over 1000 vehicles, 9 brands from 4 dealers. NapaCarDealers.com has over 200 hundred pre-owned vehicles from Napa Valley Auto Dealers giving buyers a large selection to choose from. Website visitors can easily search for their cars, trucks and SUVs online at their convenience. The inventory is constantly updated to ensure accurate information. The website has featured and special vehicles from participating Auto Dealers. New vehicle information and useful links are also included in the website. Local shoppers supporting the local economy and keep the tax in the county (Why buy local? ).


Dealer WebMaster / SOURCiS, a customized web development company in Sacramento California, has implemented this website.

Autos and Online: Not Dead Yet
October 16, 2006
By Mitch Lowe
iMedia Connection


Forget Yahoo!'s predictions of doom and gloom. Jumpstart Automotive's CEO explains why the present -- and the future -- of online automotive looks brighter than ever.


These days, the online community is getting some mixed signals about internet advertising spending in general, and the automotive industry in particular. For example, on the one hand, research firm eMarketer says internet ad-spending will grow to a record $15.9 billion in 2006. On the other hand, the researcher also says growth will decline to +26.8 percent (vs. the 30 percent increases experienced in each of the last two years).


Is the falloff at Yahoo an indicator of a broader slowdown of web spending, especially from the auto makers? Not from where I sit. The market for auto ad inventory is robust, with some seasonality. Auto ad spending is always lumpy, as it heavies up during new model launch periods. The first two months of Q3 were lighter on launches, but Q4 and 2007 are heavy for launches. In 2007 there will be 50 percent more launches than 2006. Online 2007 ad inventory is already being committed to (at least to the Jumpstart Network) at both volume and rates that are higher than anticipated. More good news: Chrysler says it will more than double what it spent on (all) advertising in the first half for the remainder of 2006. As AdAge reported, Chrysler spent $527 million in U.S. measured media in the first half of this year, which would place its second-half budget well over $1 billion.


I frequently speak with the heads of agencies for the carmakers, as well as senior marketing execs at the carmakers. Now more than ever, they need the precision targeting, accountability and interactivity of digital media. While digital media is still coming to grips with its impending maturity, and is sure to face its own short-term challenges, it is tailor-made to what today's auto industry requires, and we expect to see more than 30 percent growth in 2007.


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