A New View on the Dealer Site

January 30, 2011

July 10, 2006 – By: Tomer Alpert and Stephen Harvill SiSTeR Technologies and Creative Ventures share their views on how auto dealer websites can add value to every interaction through the power of video. Think about this: all marketing and advertisement has one goal, to engage customers and drive them to action. Period. That’s it. [...]

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Search Engine Promotion for Dealers: No Strategy. No Success.

January 30, 2011

July 2006 – By Frederick Townes Whether you’re planning the launch of your first site, or wondering why your site counter is actually moving backward, stop. You need a strategy to promote your site to search engines and to visitors. A plan of action based on five key factors, all of which should be weighed [...]

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25 Ways to Add Quality Content to Your Dealer Web Site

January 30, 2011

June 18, 2006 We’ve known for a long time that quality matters to Google. In a post Senior Google Engineer Matt Cutts made to his blog, “quality” was mentioned several times as being important to Google. Quality matters when it comes to content, and it matters when it comes to links. However, building content and [...]

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56% of Leads Convert to Sales

January 30, 2011

June 1, 2006 A new study by R.L. Polk and The Cobalt Group found that 56% of 1.1 million Internet leads studied resulted in a sale. Dealix aggregates high quality leads from the top sites on the Web, including: Edmunds, AOL Autos, Motor Trend, Kelley Blue Book, Yahoo Autos, IntelliChoice, AutoTrader.com, MSN Autos, and hundreds [...]

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Taking care of your vehicle during the cold, winter months

January 5, 2011

The winter season can be harsh on a vehicle but a little preventative maintenance is better than being stranded out in the cold.  Here are a few things you can do to keep your car running without problems in the winter months. 1)  Get a tune-up on your vehicle.  A tune-up is needed once a [...]

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The Redesigned 2011 Ford Explorer

December 22, 2010

The old 2010 truck based Ford Explorer is gone.  Ford has introduced a sleeker car-based platform for the 2011 Ford Explorer.  People do not want clunky, gas guzzling SUVs anymore but smaller, smoother SUVs and Ford has delivered that with the 2011 Explorer. The engine on the 2011 Ford Explorer was changed from a V8 [...]

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Auto Tourism: Making car buying into a mini vacation

December 14, 2010

Recently, more people are looking outside of local dealerships to buy a car.  With online shopping becoming increasingly popular, people are more comfortable with using the internet for car shopping.  As a result, auto tourism has emerged, which means traveling outside of your region to buy a car and making a mini vacation out of [...]

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Reintroduction of the Mustang Boss® 302

December 7, 2010

It has been 42 years since Ford created the Mustang Boss® 302 and it is finally being reintroduced for the 2012 model year.  The Mustang Boss® 302 has its roots in racing since it was built for the Trans Am racing series in 1969 and 1970.  The all new Mustang Boss® 302 has a Hi-Po [...]

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Fuel and Performance Improvement with the 2011 Ford Mustang

December 1, 2010

With gas prices rising, more people are looking for a fuel efficient car but at the same time don’t want to sacrifice performance.  Ford has been striving to make its vehicles more fuel efficient, and the 2011 Mustang is no exception.  The new 2011 Mustang not only has better fuel economy, but also has increased [...]

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SYNC® With MyFord Touch™ – A Simpler Way to Stay in Touch With The World Around You

November 24, 2010

As technology evolves, cars evolve.  Not only does technology help in the manufacturing of a car, but now also gives drivers personalized control of their car.  Ford’s SYNC , a communications and entertainment connectivity system, gives you the luxury of controlling your Ford with voice commands.  It offers Hands-free Calling, Turn-by-Turn Directions, 911 Assist™, Music Search, [...]

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