Nielsen: Internet Ad Spent up 49%

by admin on January 30, 2011

September 05, 2006 – By Roger Park

Nielsen Media Research announced that ad spending in the U.S. is up 5.1 percent in the half of the year with internet leading the way with 49 percent.

Spanish language TV was up 21.8 percent due largely to the World Cup. Other media that showed gain were local magazines (10.4 percent) and nation newspapers (6.5 percent).

Spending among the top 10 advertisers grew 3 percent to nearly $9.8 billion; AT&T, due to a re-branding of the company, increased its spending by 51 percent, according to Mediaweek.

“Ad spending continues to build in strength when compared to last year, although not at the levels projected by many at the beginning of the year,” says Jeff King, managing director of Nielsen Monitor-Plus. Read More

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